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Welcome to Hāpi Research

Hāpi is a new collaborative industry-led hop breeding and market development programme to drive the growth of New Zealand craft beer and hop farming.

Hāpi Research is striving to create a platform for facilitating industry excellence and to become a resource centre for industry best practices in hops and craft beer. We aim to become a resource centre for new innovations, the latest research, and sustainability best practices. We strive to be a source of quality information on the hops and craft beer industries and to create opportunities to connect New Zealand craft beer and hop industry participants to markets.

Our Vision

To transform New Zealand’s hop industry into a significant direct supplier of premium hops to the best craft breweries in the world.

We are working to grow the value and volume of New Zealand premium craft beer and hop sales domestically and internationally, and to help New Zealand craft brewers create sustainable points of difference, and access attractive new markets.

Our Approach

Hāpi is working to create new grower business models, opening new regional areas to hop growing, breeding uniquely New Zealand premium hops, developing precision agriculture practices for hops, providing novel contracting, and providing access and market support to New Zealand craft brewers, and hop growers.

Hāpi Partners

Hāpi is backed by a cross-industry Primary Growth Partnership (PGP) programme from the Ministry of Primary Industries (MPI), along with individual hop farms, breweries, research institutions and universities. All share the common goal to grow the value and volume of New Zealand premium craft beer and hop sales, domestically and internationally.

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