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Hello we are Hāpi

Hāpi is a new industry lead hop breeding and market development programme to drive New Zealand craft beer and hop growth. Hāpi is creating new grower business models, working to open new areas to hop growing, breeding new unique New Zealand premium hops, and providing access and market support to New Zealand craft brewers, and hop growers.

Our Vision

We’re working to develop New Zealand’s hop industry into a significant and direct supplier of premium hops to the best craft brewers in the world. We’re also working to help New Zealand craft brewers create sustainable points of difference and access attractive new markets.


Hāpi will achieve this vision by creating new grower business models, opening new regional areas to hop growing, breeding uniquely New Zealand premium hops, developing precision agriculture practices for hops, providing novel contracting and helping New Zealand craft brewers and hop growers to access new and existing markets.

Hāpi Partners

Hāpi is backed by a cross-industry Primary Growth Partnership (PGP) programme with the Ministry for Primary Industries (MPI), along with individual hop farms, breweries, research institutions and universities. All share the common goal of growing the value and volume of New Zealand premium craft beer and hop sales, domestically and internationally.


Tell us about yourself

I am a Hop Grower

I am a Craft Brewer

I am a Hop Seller